4 Things that you really need to know about social media for your business.
Social media really is a “mess” these days. There is far too much to know about and do, and far too little to actually measure, control and manage. Determining something as basic as a Return on Investment is also critical for most smart business owners. And, then there is strategy? What is your upline and downline doing? What is the main organisation doing? Do they have a Social Media “policy”. Am I breaking any rules?
It is all really quite confusing, even for an outsider to consider. Most people in the direct selling industry don’t really get involved in social media as a result of this telling ambiguity.
We all want to think that we are really smart entrepreneurs or business savvy, and always at the touchpoint of the great and mighty. The challenge though is that social media is no different than any other form of media and advertising, but we get ourselves believing that it is much much more than that. In all honesty, it’s not. It’s really just confusing and chaotic.
So, how do we break through this chaos? Regardless of what you actually think and do – if you are an online or even an offline bricks and mortar business, you can’t win if you are not in the game. If you really want to grow your business, you must engage yourself to get yourself out of the social media “hole”.
1. Ask. As simple as it seems, you need to ask your customer some basic questions. Where do they go online and what do they do? Are they mostly watching videos or taking pictures; how do they keep themselves entertained? Social media and social networking is just about that – ‘social’; you need to be where they are telling you they are.
2. Simplify. You don’t need to be everywhere, nor “be” for everyone. Once you have asked the basic questions to your customer, you need to reduce it further. Are you about gaining new contacts or just about selling products? Or, more importantly, are you about providing an intrinsic value, a resource to go to, an expert, an entertainer, or an image to your customer that they can attach to?
3. Resources. If you don’t spend any time at it, you won’t get any ROI. You need to commit either yourself or someone in your business to getting the job done. Just like you won’t get any business if there is a “closed” sign on your door, you won’t get any business if you don’t commit to being “open”.
4. Content. Is King. Not really sure what you are supposed to “do” in social media? Start just by “talking” about what is closest to your heart in your business. Most entrepreneurs are very passionate about their business; talk about your passion and it will spread. Talk about how you have helped people that only you and your business can. Tell them everything; and, most importantly, tell them where they are – videos, photos, places, stories or ideas.
Social media and social networking really is not that hard, but it is confusing. The important thing here is to start. Breaking it down into specific, manageable steps is the only way that you can get going to build your business through social media. So, go ahead, get started!